We’ve talked about it time and time again, but it’s important enough to repeat. Your website is the virtual front door of your property management business. It’s often the very first interaction your prospects have with your brand. Therefore, the experience they have must be as positive as possible if you are going to successfully convert them into leads. That said, let’s take a look at a few ways you can optimize your website to help you achieve the best possible results.
First, make sure it’s fast. These days, people get impatient waiting for their dinner to heat up in the microwave. Face it, we live in an “I want it now” society. This is especially true for websites. Couple this with the fact that it takes mere seconds for someone to decide whether to stay on a site or move on, and it becomes clear how critical a fast-loading website is.
The Property Manager’s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Next, provide content of value. Of course your website must showcase who you are, what you do and how prospects can get in touch. But if you’re going to draw visitors in, you’ve got to give them something of value as well. This is why a property management blog is so important. Once you’ve got their attention, that’s when your business and contact info will come into play. Don’t forget to promote your blog posts via social channels to really maximize exposure.
Next, make sure your website is mobile friendly. It used to be that mobile-friendly sites (i.e. those that automatically adjust to be viewed on any device) were an added bonus. Nowadays, they’re a necessity. That’s because Google changed their ranking algorithm to basically exclude any sites that are not optimized for mobile use. This means that if your property management site isn’t mobile-friendly, it won’t be found online. (Not sure about this one? You can test your site here.)
Finally, make sure your site is user-friendly. With dozens of competing property management firms in your area, keeping your prospects on your site will improve the chances of winning their business (and not losing them to your competition). To enhance the likelihood of this happening, ensure that your website is easy to navigate. Also, make sure your contact information can be found quickly.
If your website does not meet all of the above criteria, you could be losing business as a result. Invest your time and money into truly optimizing your web presence and you’ll reap the benefits over time.
Download The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.