When it comes to growing your property management company in the digital age, being found online is absolutely critical. The majority of your prospects are turning to Google and other similar search engines when they’re looking for property management services, so the higher your website ranks on the list of results, the better. If you’re not sure how to achieve this, or your efforts simply aren’t producing the results you’re after, here are 4 simple things you can start doing today to improve your odds.

Create unique, relevant and high-quality content.

It used to be that all it took to rank well in the search engines was incorporating enough keywords, but that has since changed. In fact, Google recently modified its algorithm to place more weight on quality content. Now, in order for your website to rank better in the search engines, your efforts should focus on developing, creating and publishing content on a regular basis that your audience will find valuable.

The Property Manager’s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.

Ensure that your website is mobile-friendly.

Another recent update by Google has all but eliminated the option of having a website that isn’t optimized for use on mobile devices, such as smart phones and tablets. Simply put, if your site isn’t deemed to be “mobile-friendly,” it’s probably not going to show up anywhere in the search rankings. To accommodate these changes, you should either have a separate mobile website or invest in responsive design on your existing site. (If you’re not sure whether your site is mobile-friendly or not, here’s a quick test.)

Build links (in-bound and outbound) at a natural pace.

The links found within your website’s content as well as those pointing to your site from other places on the web all play a role in how easily your property management company will be found on the web. Similar to the “quality” rule for content, these links should only come in from and lead out to other sites that are well-established, relevant and in good standing with Google. It’s also important to keep in mind that too many links, either in-bound or out, can negatively impact your ranking so let this process develop naturally and don’t overdo it.

Make it easy and worthwhile to share your content.

The more your content is shared around the web, the more Google will view your site as an authority in the property management field. To increase the chances of your content being shared socially and through other means, make sure what you’re publishing is valuable to your audience. Give them something they need, solve their problems, entertain them – whatever it takes to get people clicking and sharing. You should also include social share buttons on all of your content to make it easy for people to do so.

Related Post: 5 SEO Tips for Property Management Websites

With more than 3 billion people – roughly 41% of the world’s population – active on the internet, it’s quite clear that this is the place to be for businesses. The better your website performs in the search engines, the more success you’ll achieve. These four simple techniques can help improve your website’s ranking so you can maximize your web activities, reach more prospects and continue to grow your business.

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Download The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.