Today’s labor market is vastly different than it was prior to the pandemic. Now, it seems the candidates hold all the cards, and as a result, they’re quite selective about their options. Yet, we know that in order to be successful in any business, especially property management, we need to hire and retain the best of the best. So, how can you improve your odds of attracting those top notch candidates and enticing them to not only apply, but actually want to be hired? Here are a few tips that might give you a leg up.
Fix Your Issues
Before you start actively recruiting, make sure the recruiting strategy you currently have in place is sound. What’s the process like for your applicants? Are you clear and upfront in your job descriptions? Do you have a good policy for staying in communication and keeping candidates engaged throughout the process? Ask your current employees for feedback, particularly recent hires. If you don’t feel they’ll be honest, send out an anonymous survey. Then, set to correcting and improving whatever areas need it.
Develop an Awesome Culture
One of the best ways to make your property management business stand out from the competition is to create and nurture an amazing internal culture. Think about what your employees want (or better yet – ask them). Chances are it involves honesty, transparency, communication and respect. Another important thing to prioritize is work-life balance. These are the things top candidates are looking for, so make sure you’re prepared to give it to them.
Cast a Wide Net
As the saying goes, you shouldn’t put all your eggs in one basket. This is certainly the case when it comes to recruiting. The more places you go to find candidates, the more applicants you’ll end up with. Don’t just post in the popular job search engines. Use social media and other online communities. And don’t forget about your offline options as well. Attending in-person events, like job fairs and other networking activities, will give you a much broader reach.
Show your candidates that if they choose you, they’ll be empowered and supported to perform at their best. Invest in things like training and technology. Leverage property management software with automation to streamline operations and allow employees to focus on more meaningful work. By showing candidates that you’re willing to invest in them, you’ll have a much better chance of winning them over.
These days, top talent isn’t just holding out for the highest salary. They also want to know that the employer they choose offers a positive culture and will support and empower them. By adjusting your recruiting strategy to cast a wider net and showing candidates that you’ve got what they’re looking for, you’ll not only attract more applicants, but improve the quality of those candidates for hire.