Recent stats indicate that 77% of the US population owns smartphones. Like it or not, the vast majority of your customers are living a mobile lifestyle. As such, property managers must leverage mobile-friendly techniques in order to meet their audience where they are and serve them as they prefer. The good news is, adopting a mobile-first strategy isn’t as difficult as you may think. Let’s take a look.
Applications
By offering online applications that are designed to be mobile-friendly, you can streamline the process of filling your vacant properties. This approach is particularly attractive to the younger generation that is heavily dependent upon their mobile devices. It’s a great way to start your relationships with tenants off on the right foot.
SMS Messages
Another important component of exceptional service for property managers today is mobile-friendly communication. When you leverage automated text (SMS) messages, you can easily keep your tenants up to date on everything from planned maintenance and announcements to rent reminders and more. Customize the messages to make them more personalized and you’ll be golden.
Rent Payments
Property managers that offer the ability to make secure payments via mobile device enjoy much better cash flow. And since people love the speed and convenience of using their smartphones to manage their day to day business activities, your residents will be happier and more likely to stick around.
Maintenance Requests
Not every maintenance request occurs during business hours. And even for those that do, being able to submit repair requests either online through your mobile platform or via text message is something your busy tenants will appreciate. Additionally, property managers will also enjoy an easier and more organized way of prioritizing and expediting work orders.
55% of emails are opened using mobile devices. Property managers can capitalize on this by communicating with their renters or customers in a way that matches their needs and preferences. Whether you choose to send out frequent automated newsletters or occasional one-off messages, email is an efficient and cost-effective way to get your important messages out to the masses.
The golden ticket to delivering exceptional service for property managers is embracing mobile technology. With the right property management software, you can accomplish all of the above activities using one streamlined platform. This will enable you to dramatically improve the experience for your tenants and customers, which will lead to better reviews, higher retention rates and ultimately a better bottom line.
