In previous posts we’ve delved into the basics of Twitter for property managers, and even some ways that you can optimize your property management Facebook page. But before we get into any other specifics, we thought we’d take a step back and examine exactly why social media is such a powerful and important tool for property management professionals. If you’re not yet leveraging it for your own organization, here are several compelling reasons why you should start.

Improves Search Ranking 

Using social media helps with search ranking. Studies have shown that a large number of consumers turn to the internet when they want to research a business, product or service. This includes property management services. If these prospective customers can’t find you online, they’ll find someone else and you’ll lose business. Being active on social media can help improve the chances that it’s your organization that will appear at the top of those search results.

The Property Manager’s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.

Expands Reach 

Much of the success of property management firms can be credited to advertising, but advertising can be challenging and expensive. Social media helps to increase your reach from your own networks to their networks and so on, making it fast and easy to reach more people. Best of all, social media marketing is free – all you have to invest is a little bit of your time.

Encourages Referrals

The great thing about social media is that it’s just that – social. This type of environment is perfect for encouraging people to share your content and refer others to your business. If you are active on social media and consistently share relevant, useful content, your fans and followers will begin to see you as a trusted resource. More importantly, you’ll remain at the top of their minds, so that when the need for your services pops up, you’ll be the first thing they think of.

Influences Behavior

It’s a proven concept: people do as they are told. Social media has become an incredibly powerful tool for businesses to influence the purchasing behavior of consumers. And with some 1.2 billion people using Facebook and another half a billion on Twitter, it’s a community ripe for the picking.

A word of caution…

Being active on social media doesn’t just mean posting updates here and there, and it definitely doesn’t mean constantly promoting your own business. To really be successful and reap the benefits listed above, you must concentrate on delivering quality content that your fans and followers will find useful, and doing so consistently. This is how you will lay a solid foundation for your online presence and continue to build your reputation in a positive, productive way.

Social media isn’t just for teenagers anymore. In fact, it’s become one of the most utilized online resources by consumers and businesses worldwide. The property management industry is no exception. By leveraging this powerful tool, your organization will be better poised for success as we move head-on into the digital age.

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