With mobile now officially surpassing desktop usage for internet access and some 80% of consumers using their smartphone to surf the web, developing an overall strategy that places a strong emphasis on reaching mobile users is more important than ever. For whatever reason, many property managers still haven’t embraced and taken advantage of the many benefits of mobile. If you happen to fall into this category and are still on the fence about whether investing in mobile is worth it, here are a few points to keep in mind.
Responsive design optimizes the user experience. If you’re not familiar with this, it’s the term used for websites that are designed to be viewed differently depending on what device they’re accessed from. In other words, responsive sites ensure that the viewing and surfing experience is the same across the board, regardless of whether someone visits your page from their laptop or smartphone. The better the user experience, the more positive your visitors will feel about your brand.
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The increased usage of mobile devices for everything from navigation to shopping has opened other doors of opportunities for property managers. Never before have we been able to reach our target audience whenever and wherever they are at any given moment in time. Rather than taking a chance with email or other types of marketing, mobile allows for hyper-targeted, location-based marketing initiatives. Property managers can leverage this to find interested prospects in a specific geographical area.
Internally, mobile is also great for keeping in contact with colleagues in your office. Using smartphones or tablets and cloud technology, everyone can stay connected, regardless of where they happen to be working. Not only is this incredibly convenient, but it’s also much more efficient since it cuts down on the need to trek into the office for meetings. This allows all your employees to stay at the peak of productivity.
Finally, focusing on mobile will likely give you a leg up on your competition. As mentioned above, many property managers still haven’t gotten on board with mobile, which means there’s opportunity for you to start reaching more people, whenever and wherever they are, for the benefit of your business. They’ll appreciate the steps you’ve taken to make doing business with you easier and more convenient, and you’ll be rewarded with a steady stream of new clientele.
Are you maximizing mobile for your property management organization? The time to start is now.
Get your free copy of The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.