We’ve mentioned plenty of times how important it is to establish and foster a solid online presence in today’s digital age. One important component of that presence is reviews from your clients. Yet, many businesses still aren’t recognizing the impact this online feedback can have. If you’re one of these organizations that is still not convinced that reviews are important, here are a few compelling reasons to hopefully change your mind.
Word of mouth is powerful
According to a recent survey by Nielsen, 84% of consumers polled said they trust the opinions or recommendations of someone else more than they trust any other type of advertising. Having real reviews written by real people who have worked with your property management business can help bolster trust and encourage prospects that are on the fence to take the plunge and work with you.
Honest feedback is best
When you ask a client to their face how they feel about your service, they may not feel comfortable being completely honest. Get them behind the safety and anonymity of a computer, on the other hand, and you’re much more likely to get the whole truth. Remember, even negative feedback is good because it can help you improve on areas of your business that need work.
Good reviews bolster your reputation
Your high price marketing campaigns may portray how great you are, but it’s the solid list of reviews from real clients that will ultimately solidify your reputation. Even when you receive a not-so-pleasant review, you have the opportunity to respond in a way that is professional and resolves the problem, which will show future prospects that you’re listening and you care, which will give them the confidence to work with you.
Reviews are free yet priceless
Most marketing strategies will end up costing you something, which is just a part of growing your business. The beauty of online reviews, however, is that they’re completely free. Reviews will get the word out about the quality of work you provide, help build brand awareness and convince prospects that you’re worth working with – all without spending a penny!
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Online reviews provide a clear picture of where you stand
All the research and numbers crunching in the world won’t give you as accurate an idea of how your business is performing like customer reviews. This feedback lets you know what you’re doing right and also reveals areas where improvements can and should be made.
Now that you know how beneficial getting online reviews can be for your organization, it’s time to start gathering as many of them as possible. Encourage your clientele to share their experiences by doing the following:
• Ask them!
• Make it easy to provide feedback.
• Act quickly – the moment you close the deal and your customer is happy is best.
• Follow up.
What are you waiting for? Go out there and start gathering some reviews and you’re sure to start reaping the benefits in no time.
Download The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.