In the property management business, the competition is stiff. In order to successfully land quality tenants and keep your properties filled, you must be able to make your listings stand out from the rest when you’re marketing them. Yet knowing this fact and actually accomplishing it are two entirely different things. What can you do to make your properties more attractive to potential renters and get them filled as quickly as possible? Here are a few tips to give you a leg up amongst the competition.
Choose an Eye-Catching Headline
If you use the same old “apartment for rent” or “house for rent” as your headline, there’ll be nothing there to really catch the attention of potential tenants. In fact, your listing may end up being overlooked entirely. Instead, think of keywords that would pique the interest of your target audience and prompt them to read more, using relevant, descriptive words that inspire curiosity. Instead of “2 bedroom house for rent”, a headline like “Elegantly designed, spacious multi-room home available” is much more likely to stand out and garner attention.
The Property Manager’s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Provide Plenty of Photos
If a picture is worth a thousand words, several of them make a property listing that much more valuable. With so many available options, potential renters will be looking for ways to narrow down their selections, and one of the quickest ways to be eliminated is to not provide enough visual stimulation to keep them intrigued. Don’t just tell them about how great your property is – show them! It’s much more powerful and therefore, much more effective.
Include Plenty of Info
Along with photos the property, prospects will be looking for as much information as possible when narrowing down their choices. Include such important details as square footage of the property, available storage room, included amenities, etc. You should also include as much information about your specific requirements, such as monthly rent amount, pet policy and other critical details that are important to know up front.
Highlight the Pros
Every property has certain pros that really make it attractive to renters. The key is identifying those unique benefits and then highlighting them within your listings. Does the home or apartment have a particularly spacious kitchen, or a lot of extra closets? Is there off-street parking in an area where such a feature is rare? Are there certain landmarks or amenities nearby that may make the property more attractive to potential tenants? Whatever it is that makes your property a gem, point it out in your listings.
Create a Sense of Urgency
One of the biggest tools of successful marketing is creating a sense of urgency that effectively helps you close the deal quicker. Studies have shown that when a call to action, such as “act now” or “hurry!” is used in a marketing campaign, it is more effective in garnering a response. Why? It’s because people don’t want to miss out on a great opportunity. By using terms like “call today to schedule your viewing” or “act now – this property will go fast!” in your listing, you’ll indirectly trigger a sense of urgency in your prospects that will get better results.
Include a Video
If possible, create a small video that showcases the property and include that clip in your listings. This takes the concept of pictures to the next level and really brings your property to life in a way that will make your apartment, condo or rental home stand out from the rest.
Of course, these are just a few ways you can make your property listings pop. There are plenty of other ways to do so if you’re willing to put in the work and think outside the box a little. A great way to determine if your marketing strategy is up to par is to take a step back and try to think like a prospective tenant. What types of things would capture your attention and intrigue you enough to make you want to take the next step and schedule a viewing? When you are able to identify what your target audience is looking for, you’ll be better able to hone your strategy to meet that mark and get results.
Get your free copy of The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.