Creating and maintaining a dynamic property management website is only half the battle. The next step is getting that site found on the search engines, and one of the most effective ways to increase your site’s ranking is through backlinks. Getting others to link back to your website helps to establish your authority and expertise as a property manager, something Google places a very strong emphasis on. So, what’s the best way to land these backlinks? Well, here are a few suggestions to get you started.
Provide Optimum Value
If you want quality websites to link back to yours (and you do), you have to give them something in return. Otherwise, why would someone want to direct their own web visitors to your property management site? Developing and sharing excellent content that others find value in is the single most important component of an effective backlink strategy, so start here first.
Start Building Relationships
Achieving quality backlinks isn’t something that happens overnight. It takes time and effort. Start by figuring out who the most influential bloggers are in relation to the property management industry (or a complementary field). Then, reach out and start developing relationships with these people. Over time, through things like guest blog posts, you’ll start naturally gaining more backlinks.
Another important step in garnering backlinks is to integrate your content marketing strategy with your social media marketing efforts. These two go hand in hand and are essential in establishing and building your brand online. Be active and engaging on your social networks, consistently share your quality content and again, over time, those backlinks will naturally start coming in.
Create Your Own
Of course, the goal is to get some juicy links from external websites to your site, but it doesn’t hurt to start by creating your own backlinks. For instance, any other site or platform that you’re a member of, such as LinkedIn and Google+, should be updated to include a link back to your main website. Your blog posts should also include links back to other relevant content on your site.
Lend Your Expertise
You are an expert property manager, so why not leverage your knowledge and experience by offering it to media representatives. There’s a site called HARO (Help a Reporter Out), which journalists use to get quotes from industry experts while writing their articles. In return, you’ll get more exposure for your brand and further solidify yourself as an authority in the property management field.
Of course, there are dozens of other creative ways to get more backlinks to your website, but these should at least give you a solid foundation. Remember, the more you invest in this important component of your online marketing efforts, the greater the reward will be over time.