These days, having a business blog isn’t just a nice perk, but an absolute necessity. That is, assuming you want your property management business found on the web (which, of course, you do). But maybe you’re still not convinced. Perhaps, even with all the things you’ve heard about blogs over the past decade, you’re still not sure it’s worth the time and energy. Well, if you’re still looking for some inspiration, here are some key benefits that just might change your mind.

It brings people to your website

Of course your prospects could stumble upon your site if they were specifically searching for property management services in your area, but what if they’re not actively looking? What if they’re just on the web and come across this helpful blog post that just happens to be written by you? Now they’ve been introduced to your brand before they ever even knew they needed you. And as an added bonus, you’ve already provided them something of value, so score one for you!

The Property Manager’s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.

It helps convert browsers into buyers

Provided your blog posts contain the all-important call to action (or CTA for short), your content has the potential to take the leads you’re receiving and convert them into real, paying customers. The key is positioning your content to demonstrate how your property management service can solve your readers’ problems and then making it simple for them to take you up on your offer.

Related Post: 5 More Property Management Blog Ideas

It establishes your authority

One of the critical components of Google’s ranking algorithm is authority, or proof that you’re an expert at what you do. When you keep your blog updated regularly with quality content, over time, this tells Google that you know what you’re talking about. That means your site will begin to naturally work its way up the rankings. Add some strategically placed keywords and you’ll be well on your way to earning a spot on the first page.

It works for you even when you’re not

Imagine if you could continuously drive sales while you were eating dinner, working out or sleeping. Well, the good news is, you can….with an active, engaging property management blog. That’s because once you post a blog and it gets ranked in the search engines, it’s got the potential to bring traffic to your site for days, weeks, months and years to come. So, essentially, your blog works for you even when you’re at rest. Now, that’s pretty cool.

So, after looking at these incredible benefits, the question becomes not “why should I be blogging” but rather, why haven’t you started already?
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