One of the most important components of your marketing strategy should be local SEO – that is, optimizing your property management website to rank well in the local search results. Whether you’re new to the world of search engine optimization or you’re an old pro, there are certain techniques that, when applied, will help you get the most bang for your online marketing buck. That said, to follow are a few tips to help point you in the right direction.
First and foremost, you’ll want to make sure your website is optimized with the appropriate amount of geographical keywords. For instance, if your company primarily services the Sacramento, CA area, terms like “Sacramento property manager” should be strategically woven throughout the content of your site. It should also be incorporated “behind the scenes” as well. If you’re not sure how to do this, consult with your web developer for assistance.
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A good way to remember this tip is to think of the acronym NAP, which stands for ‘name, address, phone number’. When it comes to local SEO, one of the key pieces of information search engines look (and rank) for is your contact info. It’s also important from a logistics standpoint, because it helps visitors quickly determine how to get in touch with you, so make sure this detail is prominently displayed on every page of your website.
Did you know that 88% of consumers say they trust online reviews from strangers as much as they do personal recommendations from friends and family? It’s true. But collecting a few glowing reviews of your property management services isn’t just important for tipping the scales in your favor. It’s also a powerful way to improve your local SEO performance. If you don’t yet have any good remarks, or you have some negative ones, it’d be worthwhile to focus your efforts on getting more positive feedback online.
Another way you can dramatically improve your local SEO results is to affiliate your property management business with the community. Sponsor a local sports team, host or donate to an area charity and join a few organizations, like the Chamber of Commerce or the Rotary Club. Not only will you be able to list these things on your website, but you’ll also get a number of high quality links back to your site, which is a powerful driver of search engine ranking.
Of course, these are just a few of the many techniques for boosting local SEO. Do some research and you’ll likely find dozens of additional tips and tricks you can try. In any case, the more effort you put into mastering this area of your marketing strategy, the better the chances of your property management site showing up at the top of the local search results, which means more leads and ongoing growth.
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