As most established property managers already know, one of the keys to being successful in such a highly competitive field is figuring out how to reach more local prospects. How does one achieve this? Well, primarily through marketing, but not all strategies are created equal. To really stand out and capture the attention of your target audience, you’ve got to think outside the box and apply the appropriate techniques that are proven to get results. That said, here are a few tips to help you up your local marketing game.
Optimize your website
The first step in attracting quality local traffic online is to ensure that your home base – you property manager website – is adequately optimized to rank well in the search engines. For local traffic, this should involve incorporating your geographical location within your targeted keyword phrases and peppering them throughout your site, both in the content as well as on the back end.
Claim your local listings
The web is chock full of local business directories that in and of themselves rank extremely well with the search engines. Take advantage of this by claiming your property manager business profiles and populating them to include contact information and geographical keyword data. Some of the more noteworthy ones to start with include Google My Business, Yelp and Yahoo! Local.
Connect and partner with other local businesses
Identify a handful of established local businesses that also serve a similar audience, such as tax advisors, real estate agents and insurance professionals. Reach out and connect with these individuals and propose mutually beneficial alliances through which you will both provide references offline and online in the way of links. Not only does this strengthen your position as a property manager within your community, but you’ll gain access to a larger network of prospects without having to spend any additional capital.
Be social, both online and off
Social media can be a very powerful and effective tool for reaching local customers, so become active on these platforms and leverage features like links and hashtags that relate to your local area. You might also want to consider taking your social efforts offline by hosting a fundraiser or sponsoring a community event.
Join local business associations
Every community has them, and if you’re not yet taking advantage of these networking opportunities, you’re most certainly missing out on a great deal of potential business. Look up the established associations in your area, join them and start attending their events. The more involved you get, the more you’ll solidify your name as the go-to property manager in your area.
One of the most important components of being a successful property manager is being able to reach the right people. These marketing ideas should help you position your business and your services at the top of the search engines for optimum results.
Get your free copy of The Property Manager’s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.