It’s certainly no secret that when it comes to the internet, Google dominates the market. In fact, when most people talk about looking something up online, rather than saying they’re going to “do an internet search”, they simply say they’ll “Google it”. With Google+, the internet giant’s own social network, businesses everywhere have the opportunity to capitalize on increased exposure and improved search engine rankings just by participating. Here’s how you can leverage Google+ for your property management organization.
The first step is going to Google Places for Business and setting up your page. This is basically a free listing that will allow you to provide online visitors with the right information about your business. The information you can provide via your Google Places page includes:
- Contact Information
- Location
- Company Description
- Business Category
- Hours of Operation
- Photos
- Videos
- Additional Details
You can use Google+ a variety of ways, depending on who you are trying to target. For instance, if your target audience is mainly property owners and landlords, you can tailor your page to better market the property management services you provide. Or, if you’d prefer, you can leverage this prime web real estate to reach prospective tenants by sharing pictures and videos of the properties you have for rent or lease. Regardless of which direction you choose to go in with your Google+ business page, be sure you use the right targeted keywords to help improve the chances of getting your listing found online.
The Property Manager′s Guide to Extraordinary Marketing has all the inspiration and resources you need to get the right message heard by the right people.
Another important feature of Google+ is the fact that it allows you to receive feedback from your clients and customers. This can help to provide important insight into how you’re doing and identify which areas of your business that could use some improvement. Be diligent about reading incoming comments and reviews, and address them promptly and professionally. This will show your audience that you’re listening and that you care, improving your position within the community.
Still not completely convinced of the benefits of hopping on the Google+ bandwagon? We know there are a lot of other sites and communities online, and it can get downright overwhelming to keep up with all the social activity these days. The most important reason property management professionals should include Google+ in their online marketing strategy is simple: it’s tied directly to Google. That means your Google+ listing will be tied directly to the most popular and powerful search engine in the world.
In terms of online presence, the ultimate goal is to leverage as many tools and resources available to your business. Google and its business page extension, Google+, can do wonders for generating local traffic and increasing brand awareness, thereby improving the chances of ongoing growth for your organization. If you’re not yet using this powerful tool, you’re most certainly missing out.
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