You’ve probably heard it dozens, if not hundreds of times. When it comes to marketing, content is king. This is more than just an old cliché. It’s absolutely true. But in order for you to capitalize on this concept, you must focus on not just producing content, but consistently developing and publishing content that is compelling. What does this mean?
Well, in general, it means giving your audience something that they find helpful or of value. This is what keeps people coming back and gets your content shared. So, how can you accomplish this for your own property management blog? Here are a few tips to get you started.
Hop on the Trend Train
What topics are people in your target audience talking about? Trends are a great way to gain traction and also increase the possibility of getting your content to go viral. If you’re not sure what’s hot at the moment, social media is a great place to check. Use hashtags to look up keywords and set up Google alerts to curate relevant content that you can reference.
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Include Visuals
The human mind can process visual information 60,000 times faster than text. Plus, images are a great way to bring everything together. If you want people to be attracted to your content, give them something that looks appealing to the eye. Include relevant photos or even video clips within your blog posts.
Be Human
People don’t want to read boring stats and stiff, text-book style copy. They want to read content that resonates with who they are and what matters to them. If you want your content to be compelling, you have to create it in such a way that it connects with your audience on a personal level. To do this, put yourself in their shoes.
Related Post: 5 Steps to Kick-Start Your Property Management Marketing Efforts
Make it Readable
Your prospects are busy, so don’t bog them down with lengthy text. Make your content easy to read by breaking it up into lists or subsections (kind of like what we’re doing here). This makes it convenient for your audience to skim through and garner the information that matters most to them. They’ll appreciate your effort and reward you with shares and repeat visits.
Keep it Short and Sweet
Again, respect your readers’ time by giving them easy-to-digest blog posts. You don’t need to write a novel. In fact, if you find your content getting too long, try breaking it down into a series of posts. The shorter and sweeter your content, the more likely it will be to get read and shared.
If you’re going to benefit from the content cash cow, your property management blog absolutely must be chock-full of engaging, compelling content. Applying the tips above can help transform your mediocre blog posts into content that not only attracts a larger audience, but endears them to your brand and turns them into loyal customers.
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