It’s no secret that in order to make it in today’s competitive market you need a good website. But how can you know if you’re really getting the most out of your online presence? Your website is essentially the virtual front door of your organization, and it’s the first impression that many potential customers will have. To truly be effective, your site must “wow” visitors within the first few seconds. Here are five things that you can do today to ensure that you’re captivating visitors and making the powerful first impression you need to convert them into clients.

Think like your clients.

Imagine you are a potential client and take a few moments to visit your own website. What impression do you get? Is the design appealing? Is it easy to navigate? Can you locate your contact information quickly and easily? To truly be effective at attracting and converting clients, your website has to be designed to do just that. Every change, update or design you make should be done with the end-user in mind.

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Make it captivating.

Don’t just throw a few pages up and call it a website. Make your site visibly captivating. Use professional, easy to read font and coordinating color schemes. Post eye-catching pictures and interactive media like videos. Just be careful not to overload your site. There should be a nice balance of quality content (text, images, media) and white space that will catch the interest of visitors, but won’t overdo it.

Strut your stuff.

What makes your properties stand out from others in the area? What sets your business apart? Is it spectacular service? Is it modern upgrades? Whatever you feel gives you competitive advantage should be evident in your website. Remember, new visitors to a website statistically will only stay there for a few seconds before deciding whether to stay or move on. Give them a reason to stay!

Keep an eye on your competition.

One of the most important components of running a successful business is benchmarking your competition. Take some time to visit the sites of your competitors. Learn which aspects of their sites are working, and which ones are things that you may want to avoid on your own. You shouldn’t straight out copy the competition, but doing some research can provide some guidelines on which to base your own design.

Stay up to date.

Nothing turns web visitors away faster than a stale site with out of date information. Make sure your content and design stay fresh, and keep your blog up to date with frequent, relevant and interesting posts. And don’t forget to optimize for your targeted keyword phrases! Not only will this improve your chances of drawing people to your site (since up-to-date content is helpful for search engine ranking), but it will also help keep those people on your pages longer, improving the chances of converting them from browsers to paying clients.

These days, having a website for your property management business isn’t an option – it’s a necessity. But simply throwing up a few web pages isn’t enough to truly maximize your online presence. By employing these five simple tips, you’ll have a much better chance of bringing more visitors to your website and successfully converting them from your virtual front door to your physical one!

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