It only stands to reason that the more people you get your property listings in front of, the more quality leads you’ll end up with. Unfortunately, knowing this and actually achieving it are two entirely different things. You can’t just expect your property management prospects to stumble across your listings. You have to take the initiative to improve your chances. After all, your property owners are counting on you. If you’re not quite getting the results you’re after, here are 5 things you can start doing today to increase web traffic and fill those vacancies faster.
Focus on Quality
The first step toward getting your property management listings in front of more qualified prospects is to ensure that the quality of those listings is top-notch. That means making sure that they are detailed and accurate, descriptive and keyword optimized. They should also contain high-quality images and, if possible, video tours of the property. Remember, while increasing web traffic is your initial goal, the ultimate purpose is to turn those leads into paying tenants.
The Property Manager′s Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Don’t just rely on your own website to get the word out about your properties. Take advantage of other online listing tools as well, such as real estate aggregator sites like Zillow or Trulia. If your properties are small enough, you can use these sites absolutely free to list your available units. Larger properties do require a small investment, but the ability to reach more potential renters without having to do much legwork makes it well worth it.
Once you’ve created your high-quality property management listings and successfully posted them on various real estate sites, you can start promoting and sharing via social media. Tweet about your available properties using relevant hashtags to target your desired audience. Post on Facebook and ask your followers to share with their own networks. Leverage photo and video applications, like Instagram and Vimeo to capture the attention of more qualified leads. Social media is free and it’s incredibly powerful, so make sure you’re using it to your full advantage.
Another great way to get more attention for your property listings is to enlist the help of your existing tenants and other network connections. Host a contest or offer referral bonuses to sweeten the pot and entice others to share your listings. The more traction you can get through this method, the more traffic you’ll ultimately drive to your listings and the more likely you’ll be to land that perfect tenant, so start networking.
Pay for Advertising
As effective as these free methods are, sometimes it’s necessary to invest a little into paid advertising to really boost your results. Consider options like pay-per-click (PPC), through which you only have to pay when someone clicks on your property management ad. Set a budget and start creating compelling ads that are keyword optimized. If you’re not quite sure what would work best, try a little A/B testing and tweak accordingly.
Of course, these are just a few of the countless ways you can get more traffic to your listings and therefore more qualified leads for your properties. Start with these, but don’t be afraid to get creative. You might just find that thinking outside the box and keeping an open mind will get your property management business the exposure it needs to rise to the next level.
Get your free copy of The Property Manager′s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.