If you’ve been in the property management business for any amount of time, you’re probably intimately familiar with the traditional ways of marketing to find new clients and tenants for your rental properties. You’ve taken out ads, you’ve sent out mailings, perhaps you’ve even paid for a commercial or two. But to be competitive in today’s market, it’s important to think outside the box and be creative with your marketing techniques. Here are a few things you can try today that will not only help you locate quality tenants, but they won’t break the bank.
Go to your target audience.
Don’t sit back and wait for prospects to come to you; go to them! Visit your local coffee shops, beauty salons, shopping areas, restaurants and even tourist attractions (you never know when someone visiting may be considering moving to your area) – if they’re in driving distance, ask if they’d consider posting a flyer for you.
Form partnerships with employment agencies and local businesses.
People that may be relocating for a job will also be looking for a new place to live, so consider forming partnerships with local temp agencies, employment firms and even some of the larger corporations in your area. You’ll benefit by getting “first dibs” on prospects and they’ll benefit by providing full-service options for their clients and employees.
The Property Manager′s Guide to Extraordinary Marketing has all the inspiration and resources you need to get the right message heard by the right people.
Host a community event.
Instead of the same old open house events, why not make it more fun, engaging and effective by turning it into a community event. Hosting a small fashion show, wine tasting or charitable auction will bring people in so they get to see the property and get to know you better, and as an added bonus you’ll be giving back to the community at the same time, which boosts your reputation.
Offer a referral program.
Reward existing tenants and clients for helping you locate other quality tenants. Provide cards with a place for your tenants and clients to write their names and then offer a prize or gift if/when someone that shows that card rents one of your properties.
Bring virtual tours right to your prospects.
Don’t just wait for people to make appointments or come to open houses to view your properties. Take some time to create video virtual tours of each one, and then burn them onto DVDs that you can hand out whenever the opportunity arises. Also, remind those you’re handing the DVDs to that they can pass them along to anyone they know that might be in the market for a new home, condo or apartment.
Being successful in today’s competitive property management environment often means finding creative ways to get the word out about your properties. These five simple, yet highly effective things can help you spread the word, generate more word of mouth, garner more interest in your properties and hopefully land you quality, long-term clients and tenants as a result.
Get your free copy of The Property Manager′s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to get the right message heard by the right people.