Unlike in recent years, we are now operating in an employee’s market, which means businesses have to find new and better ways to compete for top talent. This can be challenging to do when the primary interaction (and subsequent first impression) is solely online. In order for your property management firm to remain competitive, you must attract the best of the best, and to do this you must make your company stand out amongst all the others in the vast internet. Here are 4 strategies to do just that.
Use social media to its fullest
The goal of all recruiting activities should be locating, hiring and retaining not only those employees that are the most skilled at what they do, but also the best fit for your company culture. Otherwise you’ll find yourself back at square one before you know it. Start by establishing and fostering a strong presence on social media. Use the internet to let the world know who your company is, what your values are and what it’s like to work there. This will help you to naturally attract the right kind of people.
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Build a strong following
The more people you get to connect with your brand, the better. Beyond simply setting up social accounts, take the necessary steps to solidify your brand. Create your own company hashtag that can be used in all updates and encourage your fans and followers to join in. This will provide you with greater exposure which will lead to organic growth. More connections equal more potential leads for your hiring manager to tap into.
Develop and nurture relationships
Sometimes the best employees come from existing clientele or other individuals who already know and have a relationship with your company. Focus on developing that bond with your audience right from the start by making it a point to always engage with your fans and followers. Treat customers well and make people a priority. That way when the time comes to hire, you’ll already have a pool of qualified candidates who understand and are a part of your culture already.
Related Post: Tips for Attracting Top Talent to Your Property Management Organization
Maintain consistency across all channels
If you want to attract the right employees to your property management company, you have to demonstrate to those qualified candidates that you are an employer they can trust. Online, this begins with brand consistency. That means that when a person interacts with your company anywhere online – whether it’s on Facebook, your blog, in an email newsletter or somewhere else – they can expect to receive the same experience across the board. Use the same voice, messaging and images everywhere you are present on the web.
To attract the best talent you have to become the best company to work for. Once you’ve done this, it’s time to get the message out and these days, that’s primarily done on the internet. By making the above four points a priority, you’ll quickly establish your brand as a trustworthy company where people are celebrated and top talent thrives.
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Get the full scoop on How to Build an Extraordinary Property Management Team. Download our FREE RESOURCE GUIDE.
