As a property management software provider on a mission to help our clients excel in this industry, our attention is frequently captured by ways that our clients can stand out from the competition and make their business more profitable.
Green roofs are quickly becoming a more common feature seen atop both urban and suburban structures, ranging from apartment/condo buildings, to office buildings, malls, commercial buildings, and industrial warehouses.
The noteworthy benefits of green roofs are that they help to:
● lower temperatures in urban cores
● aid bio diversity by providing food and shelter and contributing to pollination
● create physical beauty and tranquility that can be seen from surrounding buildings
● in some cases, grow and provide food for the community
● and in some cases create additional recreational /relaxing space for residents and the community
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What’s more, there’s an ever-growing population of people who care about these sorts of things. From Millennials, to Baby Boomers, to the emerging Gen Z, people really want to make a difference in the world and do the right thing whenever they have the option. They will make choices that support their values and make them feel like they are contributing to society in a positive way.
How does this fit into your property management business plan?
When adding to your current portfolio you may want to consider acquiring properties that either have an existing green roof, or have great potential to create your own. Imagine the possibilities of offering a space where residents can grow their own food, or relax and entertain in a tranquil green setting. Any initial investment will be recouped over time.
The promotion of your “green roof” can be a key component of your marketing plan, as the desirability of this feature will attract people to your property and help to enhance community pride, in turn reducing vacancy rates and resident turnover and maybe even allowing you to charge a premium over other properties in the area. These eco-friendly building cappers are also relatively inexpensive to maintain. A green roof can last 50 to 75 years with just basic maintenance.
Now that you’re aware of the benefits, take a few minutes to get inspired by 10 of the World’s Most Famous Green Roofs
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Get your free copy of The Property Manager’s Guide to Proactive Management — And make the time necessary to plan for an extraordinary future.
