Technology has fundamentally changed the world of property management. One of the most innovative changes has been the introduction of virtual showings. This strategy was pushed even more to the forefront thanks to the recent pandemic. Not only are virtual tours safer, but they’re also more convenient for everyone involved. That being said, there are certain measures you can take to make your virtual walkthroughs more appealing. Let’s take a look at a few of these things below.
Do Some Staging
An effective virtual tour should make it easy for viewers to envision themselves living in your property. To accomplish this, you should make sure the property you’re showing is clean and staged. By that, we mean making it look tidy but warm and lived in. Furnished rooms. Freshly painted walls. Inviting décor. These simple things can transform an empty space into one that’s much more inviting.
Make a Plan
The next step to creating an enticing virtual property tour is to plan it out in advance. It shouldn’t be just a quick walkthrough of each room. Instead, you need to consider such factors as angles and focal points. What do you believe your property’s most appealing features are? Strategize a way to showcase those things in your virtual tour.
Light it Up
Lighting plays an important role in how a virtual tour comes out. Whenever possible, try to leverage natural lighting. Open the shades or blinds. If this isn’t possible, or the amount of natural light is not sufficient, turn the lights on in every room.
Film and Edit
You may want to do a test run or two to make sure you’re capturing the property’s features in the best possible way. There are also a number of inexpensive software products that can be used to cut and splice your footage so it looks professional and flows nicely.
Once you’ve completed your virtual walkthrough, you’ll be ready to share it with the masses. Utilize as many channels as are available to you, including your website, social media accounts, newsletter and anywhere else prospective tenants might interact with your content. The more views you get, the larger the pool of candidates you’ll have and the sooner you’ll be able to get those vacant properties filled.