Over the last five years, property management companies have faced pressure to incorporate some form of a resident portal app.
This used to be considered a luxury service. However, in today’s digital age, communities now see it as a standard expectation of service—to the point that many are unwilling to pay for it because it is considered a requirement.
By investing in a resident portal app, property managers can improve the resident experience, making folks happier and more likely to stay put. As a result, it’s easier to maintain steady revenue and even sell more units as happy residents spread the good news about your operation via word of mouth.
What is a resident portal app?
A resident portal app is a centralized interface residents can use to handle certain tasks, such as paying rent and fees, requesting maintenance, and communicating with property managers.
In our smartphone-powered era, this brings unrivaled convenience to residents. According to one report, more than 80 percent of renters agree that an online resident portal is more than just a “nice-to-have” amenity—it’s a requirement.
A resident portal app makes life easier for owners, renters, and tenants, but it also improves operations for property managers. With that in mind, let’s examine some key ways resident portals can help property management companies get to the next level.
How do resident portal apps save time and money?
By implementing a resident portal app, your property management company can accomplish more while increasing margins. Here are some ways your business stands to benefit from investing in this technology.
1. Faster Repairs
A resident portal app makes it easy for residents to request maintenance and repairs. Instead of calling the office and stating their case over the phone, residents can send a quick message that describes the problem in detail. Not only does this help staff spend less time fielding requests from residents, but it also enables faster repairs, as issues are sent to the right people in less time.
2. Streamlined Payments
When residents pay fees and rent by check, property managers devote significant resources to processing those payments. A resident portal app solves this problem by enabling residents to make payments online—similar to how they pay credit card or utility bills electronically. This delivers the modern experience residents expect and helps property managers accelerate cash flow and reroute resources to other areas of operations.
3. Improved Communications
Resident portal apps can transform the way your business communicates. For example, if you need to relay details about a major renovation coming in a few weeks, you can email all relevant stakeholders in just a few clicks. As a result, you ensure that no resident misses important messages.
Additionally, resident portals enable residents to communicate with your company. They can access property-specific information 24/7 or book a facility without waiting for approval. It’s an easy way to ensure that communication flows seamlessly in both directions without much heavy lifting on your staff’s end.
4. Increased Efficiency
A resident portal app consolidates all important information in one place, enabling your business to increase operational efficiency as employees no longer have to waste countless hours searching aimlessly for information. All the data they need to do their jobs is in one central repository, enabling employees to reclaim time and invest it in other important tasks.
Transform your property management business with a resident portal app!
As you can see, a resident portal app has the power to transform your operations while enhancing the customer experience.
But don’t just take our word for it!
Request a demo of Netintegrity’s INFO-Tracker™ to learn more about the easiest way to offer your residents a resident portal app.
