Oftentimes the best way to learn how to do something is to watch someone else who has already mastered it. Social media is no different. Rather than try and reinvent the wheel, it can be much easier and more effective to learn what others are doing right and wrong so you can adjust your approach accordingly. Whether you’re just starting out with social media or you’ve been doing it for years, here are a few property management companies that are killing it on social media.
Facebook Aces
If you’re looking for ideas on how to bring your Facebook game to the next level, Lincoln Property Company out of TX certainly fits the bill. Not only has their Facebook page garnered more than 8,000 likes and follows, but it’s also active and chock-full of valuable content, including high-quality images of their properties, insightful articles and staff member showcases. They’ve found a way to diversify their content and ensure that there’s truly something for everyone.
The folks over at Fairfield Residential may not have garnered as large of an audience as Lincoln Property Company, but they’re rocking it with the engagement of their existing audience. They use their Facebook page to strategically integrate content from their blog, which enables them to share ideas and interact with their audience in a much more personal way than with email. In fact, while you’re looking, check out their blog. You might get some great ideas for your own property management company.
Twitter Winners
Do you use Twitter to promote your properties? If not, you’re missing out on some tremendous opportunity, but don’t take our word for it. The folks over at Cardinal Group Companies have mastered the art of using Twitter to feature engaging content, like videos, and also bring followers behind the scenes with their employees. This enables them to use Twitter both as a resident engagement and a recruiting tool at the same time.
Los Angeles is a big city, but for residents of Park La Brea Apartments, it’s easy to stay up-to-date on everything that’s happening, thanks to the property management company’s active presence on Twitter. From restaurant recommendations to featured events (including their own), followers enjoy an inside look at LA. This keeps their audience engaged and growing.
Instagram Powerhouses
If you’re looking to up your Instagram game, StuyTown Apartments out of NYC should provide you with plenty of inspiration. Their account brilliantly brings followers on a journey through a day in the life of a StuyTown resident, from updates on the progress of their solar power initiative to recommendations for local restaurants and more. They also share a lot of eye-catching images of local wildlife and residents as well.
Being a property management company in Denver, CO does have its perks – particularly when it comes to capturing captivating images, and AMLI Residential has taken full advantage of this on their Instagram account. From beautiful rooftop shots to resident amenities to model apartment designs and more, AMLI has mastered the art of using imagery to engage with existing residents and attract new ones.
YouTube Wizards
What better way to bring your properties to life than through video. Greystar’s YouTube channel features beautifully shot films that showcase their properties and amenities. Whether it’s a new resident or someone considering joining the Greystar community, the company’s introductory videos provide everything needed to win them over. In fact, with nearly ten years of video touring under their belt, Greystar could easily be considered one of the best property management companies in the business at social media.
What separates one YouTube channel from the rest? Engaging video content, which is something that’s admittedly challenging in the property management industry. Take a few notes from The Bozzuto Group’s channel, which shares powerful stories about interesting and relevant topics that impact both their staff as well as their residents. Through this, they’ve found a way to connect with their audience on a deeper, more personal level.
We hope these examples provided you with some valuable insight and inspiration. Feel free to browse through the various pages, see what’s working and what isn’t and then use that information to optimize your own strategy moving forward. Who knows – next time we do a roundup, maybe your property management company will make the list!
