When it comes to getting noticed online, a blog is one of the most powerful tools at your disposal. That’s because a big part of Google’s search algorithm involves locating sites that have fresh, relevant content, and a blog delivers precisely that. Of course, simply creating and posting to your property management blog isn’t usually enough to really get you noticed. What you need is traffic, and in order to get more traffic, you need to apply the following 5 principles.
Create Content People Want
It’s simple, really. If you want people to want to read your blog, you have to give them something worth reading. Otherwise you’re just wasting your time. Put yourself in your audience’s shoes and determine what their needs, desires and pain points are. Then, develop content around those things. Not only will quality content draw readers in, but if you post it consistently, it will keep them coming back.
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Hook Them with Captivating Titles
Think of the titles of your blog posts as the gift wrapping on a present. The brighter, shinier and more eye-catching the wrapping, the more someone will want to tear into it and find out what’s inside. Your blog titles should be creative and compelling enough to catch the attention of potential readers and make them want to dig in and read more.
Optimize Your Content
While keywords aren’t necessarily as important as they once were, they’re still a vital part of SEO and shouldn’t be thrown by the wayside. The trick is to strike the right balance by developing quality, readable content and then pepper it carefully with your keyword or phrase. Don’t forget to use your geographical location in some of your posts as well for even more targeted results.
Related Post: 5 Ideas for Property Management Blog Topics
Promote Your Content Regularly
Don’t just post a blog article and hope people will find it. Put it out there for everyone to see. Share your content on all your social channels. Include links to timely blog posts in your property management newsletter. Link back to other relevant content in newer posts to get people even more engaged.
Spice Things Up with Guest Posts
Along with a wealth of quality property management related topics that you produce, give your readers even more meat by inviting other writers to contribute to your blog. Not only does this create a more balanced and robust content library, but you’ll also benefit from a broader reach when your guest bloggers promote their work on your blog to their own networks.
Of course, there are probably dozens of more ways you can get more people to read, share and follow your property management blog. These five, however, should provide you with enough ammunition to really beef up your readership and draw more people to your websiite, which will, in turn, result in more business for your firm.
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