As property managers, we are always looking for new and creative ways to attract more business. Logically speaking, the more leads you have coming in, the greater your chances of converting at least a portion of those leads into paying customers. One powerful way to generate more leads that many in the industry neglect is blogging. Let’s take a look at five ways you can use content to effectively close more deals and ultimately grow your property management company.
Leverage blog content to increase website traffic.
Blogging is a great tool for search engine optimization (SEO). When you blog regularly, producing quality content that is keyword optimized and relevant to your audience, your website will begin to rank higher in the search engines. As this happens, you will begin to see an increase in traffic coming to your site. The more traffic you’re getting, the more opportunity you’ll have to convert some of those leads. If you’re not sure what to write about, start by answering some of the common questions you receive from your property management customers.
Use blog posts to enhance email campaigns.
Coming up with content for your property management newsletters may be easier than you think. For instance, try taking an existing article (choose one that got a decent amount of engagement) and automate it using your email platform. By getting that content in front of your list of contacts, you’ll be providing them with useful information and by staying in touch on a regular basis, you’ll also be nurturing them as leads.
Incorporate blog content in your sales process.
Blog content can be a powerful weapon for the sales team. Being able to follow up with a prospect by providing them with useful content that answers their questions or addresses their concerns adds credibility to your property management brand and positions you as an industry leading expert they can trust. This can dramatically increase the likelihood of conversion. Additionally, it’ll drive more traffic to your blog, which will further improve your search engine ranking.
Utilize your social sites to share blog content.
Google ranks websites not only on the quality of the content contained within, but also on their popularity. If you have a decent following on your social media pages, leverage that by sharing your blog content there. To really get the most out of this tactic, consider investing a small amount to sponsor or boost your posts. For instance, for just $5 or $10, you can boost your post on Facebook to reach a much larger audience, increase your brand exposure and boost your popularity – all of which can generate more leads.
Repurpose existing blog content.
The content you’ve already produced has the potential to stretch even further if you get a bit creative with it. For instance, you could pull together a few related blog posts to create an educational eBook, which your audience can download in exchange for their email addresses. Or, you could take some of the property management industry stats and other figures you’ve used in your blog posts to generate an infographic. There really are no limits on what you can do, so don’t be afraid to take chances and think outside the box. The more valuable, diverse content you provide, the more leads you’ll get and the more your property management business will grow as a result.