If a picture is worth a thousand words, what about video? Well, according to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words. That’s pretty powerful stuff – especially in an industry like property management, which relies heavily on visual appeal. So, what are some of the ways you can leverage video in your marketing strategy? There are plenty. Our experts share a few ideas to get you started below.
Virtual Tours
One of the creative ways property managers were able to still operate during the pandemic was to use video technology to virtually show available properties. Now that things have mostly returned to normal, this tactic can still be a powerful and effective way to attract more applicants and end up with a larger pool of potential renters to choose from. It also saves time – something all property managers can appreciate.
Customer Testimonials
You’ve worked hard to get those positive reviews from your satisfied customers. Why not bring those written words to life by showcasing them in video testimonials? Seeing and hearing a person speak about what a great experience they had with your property management services can be an incredible motivator for others to give you a try.
Location Profiles
It’s not just the property itself people take into consideration when deciding where to rent, but also the neighborhood and surrounding amenities. Don’t just tell your potential applicants what a great area your property is located in – show them with a video tour. This can be especially useful for individuals who are looking to relocate and may not be familiar with the area. As an added bonus, location profiles also provide the opportunity for you to demonstrate your local knowledge and expertise.
Q&A Sessions
The longer you’re in business, the more you’ll be able to identify certain questions that are frequently asked by your clients and tenants. Turn those common inquiries into video Q&A sessions and not only will you be providing a valuable resource to your audience, but you’ll also solidify yourself as an industry expert who has the answers people are seeking.
Just-for-Fun Videos
Last, but certainly not least, you can showcase your personality and that of your employees by doing some more laid back, casual videos. Think how-to videos, employee profiles, behind-the-scenes action, and anything else you and your team can let down your hair and have a little fun with. By revealing the human side of your brand, you’ll make stronger connections and generate higher engagement.
These are just five of the countless ways property managers can leverage the power of video to market their properties and services, as well as foster stronger relationships with their customers, tenants and prospects. Don’t be afraid to think outside the box and experiment a little. You might just stumble upon a goldmine of your own in doing so.
