As we steamroll ahead into 2017, many property management executives are hard at work developing strategies to achieve the aggressive growth goals they’ve set for the year. If you are among these diligent planners, we’ve got some great news for you. We’ve discovered a way that can dramatically improve how much and how quickly you can achieve growth for your business. It’s not a magic formula, but it’s a method that has been proven successful by many that have come before and you just might find that it gets the same results for you as well. Ready to get started? Here’s what you need to do.
Identify the most lucrative opportunities.
Whether it’s that huge prospective client that could catapult your property management company into a whole new realm or an area of the market you haven’t yet tapped into, the first step in achieving rapid growth is identifying what areas to which you should be focusing your time, energy and resources.
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Know exactly what you bring to the table.
Before you can begin reaching for those big goals, you have to have a clear picture of exactly what you have to offer. You’re obviously not the only property management company on the block. To position yourself in front of the competition you have to know what it is that truly sets you apart and makes you better. From there, you can develop a killer elevator speech that will effectively deliver that message as concisely yet powerfully as possible.
Start a conversation.
Once you’ve honed in on the opportunities you plan on pursuing and identified your key differentiator, the next step is to get the ball rolling. Pick up the phone and make some calls. Put your feelers out there. Ask for introductions. Spend time researching ways that you can get your foot in the door and make some valuable connections. Don’t expect these things to happen on their own. Go out there and get them yourself.
Keep your foot on the gas.
You’re not going to close the deal in every initial meeting, so recognize and accept the fact that you will need to continue to work hard to achieve what you’re after. It may take weeks or months to finally hit pay dirt. Whatever you do, don’t abandon ship and change directions too soon. Keep the petal to the metal and eventually your persistence will pay off.
Be flexible.
Last but not least, be willing to change your approach from time to time and be able to recognize when it’s time to do so. If you’ve been working diligently toward a particular objective and you just don’t see any progress, be flexible and agile enough to change your perspective. It just may be enough to turn things around and finally get the results you’ve been working toward.
Obviously there are specifics that aren’t covered in these steps. Those are up to you to define and strategize. This should, however, provide the framework you need so that once you’ve identified the precise areas that you believe will bring your property management company the most growth, you can hit the ground running and hopefully achieve those goals faster and will less resistance.
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Get your free copy of The Property Manager’s Guide to Proactive Management — and make the time necessary to plan for an extraordinary future.
