You might have the best homeowners association (HOA) management company in the world. But if HOAs aren’t aware you exist, how can you expect to grow your business and land new clients?
It’s no secret the HOA management space is incredibly competitive, with more than 9,000 companies vying to land new HOA contracts. To get ahead and stay there, you need to do everything possible to market your business and attract the attention of would-be HOA clients.
Keep reading to learn more about effective HOA marketing strategies you can use to raise your business profile, generate buzz, and take your operations to the next level.
HOA Strategies to Grow Your Business
These tactics can help you spread the word about your business and land more HOA clients.
1. Build a modern, professional website.
If you want to make an impression these days, your HOA management company needs a modern, professional website. In an age where more than half of consumers research something before making a purchase, all businesses need websites so potential customers can find them. The same idea holds true for your HOA management business. If you want to attract new customers, you need to make sure they know you exist, and a website is a great way to do that.
2. Be active on social media.
Another way to attract new HOA clients is by maintaining an active presence on the social media sites your ideal customers use, such as Facebook, Instagram, and LinkedIn.
According to one report, more than 4.6 billion people used social media in 2022. If you want to get more eyeballs on your business, you need to set up shop on the popular platforms your customers use and engage with them there.
That said, just because a social media platform exists doesn’t mean you need to be on it. If your ideal customers aren’t using platforms like Snapchat and TikTok, you don’t need to either.
3. Incentivize current customers.
Do you know how important reviews are for your business? According to Qualtrics, 93 percent of customers read online reviews before buying a product. That being the case, a single bad review can have a devastating impact on your business.
By incentivizing your happiest, most loyal customers to leave positive reviews, you can increase the chances that potential customers find your business and see it in a favorable light. Simple incentives like gift cards and small discounts on their bills should do the trick.
4. Launch marketing campaigns.
Using your website, social media accounts, and email marketing, you can also launch marketing campaigns to attract new customers.
For the best results, segment your audience into different personas, such as board members, HOA organizations, and HOA residents. Create content for these groups and use online ads and other promotional methods to get that content in front of them.
Try a mix of mediums. You might even consider advertising in the local newspaper! Over time, determine what’s working and what isn’t to optimize and iterate your campaigns.
5. Grow your network.
You can also grow your business by growing your network. To do this, attend networking events and get to know people in your industry. While you’re at it, join forces with carpenters, painters, and other maintenance workers for partnership purposes. In doing so, you’ll know who to call when you need extra help, and you may also receive referral business through some of these companies.
Which HOA Strategies Will You Use?
To help your business reach its full potential, you must take a proactive stance in marketing and raise awareness.
In addition to the tactics outlined in this post, you can set your HOA management company apart by delivering exemplary customer experiences in each interaction. One way to do that is by investing in modern HOA management tools that make life easier for your company and customers.
Want more information about how Netintegrity can help your business soar to new heights? Request a demo today.