Whether you are just starting out in the property management industry or you’ve been in the business for decades, there are plenty of ways to get up to speed on how to successfully run a company in today’s digital age. Thanks to the many available tools and ever-improving technology, optimizing your organization so that it runs like a well-oiled machine and remains as competitive as possible has never been easier. It’s really just about knowing how to approach things and which direction to focus your efforts.

That said, here are five key things you can do now that will help position your business for better performance in the near future.

Leverage the Cloud

The beauty of cloud technology is that it facilitates immense efficiency by allowing employees as well as relevant external parties to access the information they need at the click of a button, anytime from anywhere. This eliminates a ton of back-and-forth, saving time and boosting service and satisfaction rates across the board. If you’re not yet leveraging cloud-based ERP systems and customer service portals, the time to do so is now.

Make life easier for your customers, your staff, and YOU! Download a free copy of The Property Manager’s Guide to Technology in the Management Office.

Create Personalized Experiences

It may seem paradoxical, but technology has actually created opportunities to make the experience people have with your property management business much more personalized. Make sure you’re taking advantage of things like software that includes a CRM feature, which will allow you to easily keep track of all your customer interactions and use that data to develop a better client experience moving forward. 

Automate Time-Consuming Tasks

What daily tasks are slowing your employees down and taking up too much of their precious availability? Is it invoicing? Document management? Payment processing? Imagine what your organization could accomplish if your talented personnel was freed up to apply their skills to more mission-critical business initiatives. Thankfully, with the right tool, you can do just that, and quite easily. Invest in automation and it will pay off tenfold.

Maintain an Active Social Presence

These days, consumers and businesses alike turn to social media to interact with other brands and that includes property management organizations. If you want to be successful in the digital age, you simply must create and maintain a strong, active presence on social channels, like Facebook, Twitter and LinkedIn. If you’re not sure which direction to go with this, here are a few helpful pointers that will get you up to speed.

Go Mobile

Last, but certainly not least, is the growing importance of creating mobile-friendly experiences for your property management customers. 80% of consumers today use a smartphone or other handheld device to access the web versus using a computer or laptop, so it’s kind of a big deal. To position your company well, make sure your website is responsive and invest in mobile marketing efforts to help reach more qualified leads.

Is your property management organization ready to compete in the digital age? If not, the time to turn things around is now. The tips listed above should help point you in the right direction and get you on the path to complete business optimization.

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Find out how technology can make life easier for your customers, your staff, and YOU! Download a free copy of The Property Manager’s Guide to Technology in the Management Office.