Building a team of qualified, dynamic and motivated individuals isn’t exactly an easy feat. In fact, hiring can be a huge challenge, particularly in the property management industry. Yet there are plenty of big players that have done an amazing job at snagging top talent. So, what’s their secret? The good news is, you don’t have to reinvent the wheel. You just have to follow their lead. Here are four ways you can get the best and the brightest to join your property management company.

Build a killer brand

Property management may not be glamorous, but that doesn’t mean you can’t make your brand sparkle a little. Companies that do well at attracting top talent are the ones that go out of their way to show prospects – both customers as well as employees – that they are part of something bigger. Developing a killer brand isn’t about logos and catch phrases. It’s about pushing boundaries, making waves and presenting ideas that are larger than the company itself. This gets people excited and makes them want to be a part of what’s happening.

Hire for culture, not credentials

We’ve touted the importance of company culture time and again. In fact, it’s so critical that it’s what you should be basing most of your hiring decisions on. Obviously you’ll need your employees to have certain skills, but if some of those skills can be trained, you’re better off hiring someone who is a good fit with your office vibe and worrying about the rest later. Successful property management companies target team players who are committed and are in line with their vision and mission.

Don’t underestimate new talent

It can be downright scary to hire individuals who have no real-world experience to speak of, but college graduates have one major thing going for them: they are eager. They are hungry for experience and an opportunity to test their knowledge. In fact, catching talented, driven people who are just starting out in their careers can be the secret to your property management company’s success. The process can be a bit challenging, but if you take the time to vet them properly, you can get them at a great price and potentially gain a lifelong employee.

Go remote

Adopting a flexible work schedule has a variety of benefits, both for your company as well as your employees. You’ll enjoy lower operating expenses and higher productivity. Your employees will enjoy better work-life balance, more freedom and a greater sense of satisfaction. And since many people say they’d gladly take less pay in exchange for the chance to work from home, you could potentially tap into a highly talented pool of candidates at a lower cost.

Hiring the best talent can seem like an insurmountable task, but in reality it’s entirely doable. Successful property management companies emphasize their unique culture and ideas, highlight the things that they do differently and empower their employees by offering remote work. They’re also not afraid to invest in burgeoning talent. Follow their lead and you’ll soon find yourself at the top of the pack as well.