As an HOA manager, meeting the needs and expectations of owners is fundamental to your success. That said, keeping homeowners from many different walks of life happy isn’t always easy. Fortunately, there are a few foundational things that just about every owner wants from their management company. Below are three things to focus on that will help you continue to deliver value and gain the favour of homeowners and board members alike.
It may seem counterintuitive to say that one of the best ways an HOA manager can serve homeowners is by enabling them to do things on their own. In reality, empowerment and efficiency are something most owners appreciate. Whether it’s the ability to pay their dues online or submit maintenance requests electronically, having the power to manage these tasks without having to wait for help from a human, can promote higher satisfaction rates. It’ll also save you and your team time.
In today’s digital world, people are used to having the information they need right at their fingertips. Similarly, modern homeowners want the ability to instantly access important HOA information, such as community announcements and updates. Using an online portal where association-related info can be stored and easily accessed will provide greater visibility to owners. Furthermore, this type of transparency can help make your management company more trustworthy.
Just as every homeowner is unique, many prefer to communicate in different ways. Some like the quickness and convenience of a text message, while others would rather have an email or phone call. The more options you provide to your owners, the greater your satisfaction rating will be. To streamline this, leverage HOA software with an online portal and built-in SMS and email capabilities. This will enable two-way communication in whatever form each homeowner prefers.
Not all HOA members have the same needs, desires and expectations. That said, there are some things that seem to be universal across the board. By making the three factors above a priority within your community, you’ll strengthen your position and improve the likelihood of a long, lucrative business relationship.