Tag Archives: Online Marketing

Mobile Marketing Tips for Your Property Management Business

By Jennifer McCready Did you know that 80% of consumers access the internet using their smartphones? Another 47% use another mobile device, like a tablet. And this number is almost certainly going to grow. So what does this mean for … Continue reading

Posted in Blog, Property Management, Technology | Tagged , , , , , , , | Leave a comment

The Importance of Photos in Your Property Listings

By Jennifer McCready As a property manager, you’ve probably written dozens if not hundreds of listings to try and rent or lease the properties you manage. Aside from compelling copy that really captures the attention of your target audience, another … Continue reading

Posted in Blog, Property Management | Tagged , , , , , , , , , | Leave a comment

5 Ideas for Property Management Blog Topics

By Jennifer McCready One of the most important components of your online presence is your company blog. This provides an excellent avenue for you to share information, connect with existing and prospective clients, promote a relationship with tenants and much … Continue reading

Posted in Blog, Property Management | Tagged , , , , , , , , , , , | Leave a comment

4 Tips for Using Video for Your Property Management Business

By Jennifer McCready In today’s digital age, it’s no surprise that the internet has become the source of choice for locating properties to rent, lease or purchase. One of the most powerful tools to maximize your use of the web … Continue reading

Posted in Blog, Property Management, Technology | Tagged , , , , , , , | Leave a comment

5 Simple Home Makeovers for Your Renters

By Jennifer McCready Most people list one of the biggest downsides of renting vs. owning a home as the inability to do any major renovations. While you certainly don’t want your tenants making any major changes to your property (without … Continue reading

Posted in Blog | Tagged , , , , , , , | Leave a comment

Is Your Property Management Business Losing Money?

By Jennifer McCready You may think your business is running cost-effectively. Maybe you’ve taken extra measures to cut unnecessary spending and been diligent about saving on expenditures around the office. There is one area, however, where you may be losing … Continue reading

Posted in Blog, Property Management | Tagged , , , , , , , , , , , , , | Leave a comment

How to Respond Professionally to Negative Online Reviews

By Jennifer McCready Awhile back we shared some information on the importance of managing your online reputation in today’s digital world. Like it or not, there are always going to be people who feel your service wasn’t quite up to … Continue reading

Posted in Blog | Tagged , , , , , , , , , , | Leave a comment

Tenant Referral Fees – Are they Worth It?

By Jennifer McCready Offering referral fees to your existing tenants is a great way to generate quality leads without having to spend a lot of money on advertising. Before you get to work developing your referral strategy, however, make sure … Continue reading

Posted in Blog, Property Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Getting Started with Mobile Marketing

By Jennifer McCready Last week we shared some tips on marketing to the next generation of renters, millennials. One of the things that really sets this demographic apart from those that have come before is its overwhelming use of mobile … Continue reading

Posted in Blog, Property Management, Technology | Tagged , , , , , , , , , , , , , | Leave a comment

5 Tips for Marketing Your Properties to Millennials

By Jennifer McCready As the next generation – known collectively as ‘millennials’ – begins to make their way into the working world, they’re naturally going to be taking over the housing market as well. This demographic is known for being … Continue reading

Posted in Blog, Property Management | Tagged , , , , , , , , , , , , , , | Leave a comment